Product Growth Manager

Pranav Gupta
Hi, I'm Pranav.

I don't just chase growth metrics —

I chase "Damn, that was smooth" moments for users.

In the last 5 years, I've helped launch, scale, and grow products.

I believe in experiments over opinions, first impressions, and earning trust before asking for loyalty.

I don't just grow products – I earn user trust. 3+ years in product taught me one thing: the smoothest journeys drive the strongest growth.

That's why I focus on simple experiments, sharp insights, and meaningful growth – always putting users first.

What drives me

  • Crafting effortless onboarding journeys

    Creating seamless paths that turn first-time users into power users

  • Designing habit loops that build lasting engagement

    Building products that users can't help but come back to

  • Building revenue models without sacrificing user love

    Proving that growth and user experience can go hand in hand

Career Journey

Signature Projects

Impact

Key metrics and achievements that showcase the value delivered

📈
30%
MoM
Ride Growth
Achieved 30% monthly ride growth across metros by launching new cities and scaling power-driver supply
🧑‍✈️
60K+
Drivers
Onboarded
Enabled seamless onboarding across cities through low-tech flows, reducing friction and cost
📉
20%
CAC
Reduction
Slashed cost-per-acquisition by optimizing targeting, landing flows and onboarding conversion
💬
₹5Mn+
Monthly Ad
Budget
Managed Google and Meta spends during launches with strict CAC and high creative iteration speed
🔁
8%
Referral
Retention Uplift
Built a viral referral loop improving week 4 retention and expanding power-user cohorts
📊
₹200M+
AUM from
Lending Product
Launched and scaled a B2B credit product from scratch, partnering 500+ vendors in 12 months
🧠
-32%
Ops
Overhead Saved
Saved manual effort by introducing self-serve flows for document uploads and onboarding issues
🏆
+7%
Weekly Driver
Activity
Launched gamified leaderboard that increased weekly actives in competitive micro-markets

Skills

Product & Growth

Go-to-Market Strategy
A/B Testing
Lifecycle Marketing
User Acquisition
Retention Strategy
Funnel Optimization
Conversion Rate Optimization (CRO)
Growth Loops
Customer Segmentation

Tools & Platforms

SQL
Python
R
Metabase
Clevertap
Figma
Jira
Google and Meta Ads
Firebase
📄 Download Resume 📧 Email Me
🔗 LinkedIn 🐙 GitHub